About Us


"Beauty starts with a great positive outlook in life but ends with a great ensemble"- Joi 


Joi, the founder of JaitheLabel, felt there was a major void in local fashion. Searching through her own individuality and spirit, she saw that every woman's identity is found in living her own distinct story.

Joi honors all women by offering very unique pieces to match the unique story that lives within all of us. She focuses on providing a unique shopping experience by offering "pop up shops" with business and "sip & shops" with her clients. 

JaitheLabel has structured a solid team committed to constant growth and bettering the customer experience.